The basics of marketing are comparable to giving a gift. Here's a breakdown.When you are sending a gift, you must decide who to send a gift to. In marketing, this is called your Market. It's answering the questions of who’s your ideal customer, who are you trying to reach, who is the most profitable?
When sending a gift, you must then decide what you're going to send a gift for: birthday, anniversary, graduation, holiday. In marketing, this is called your Message. It's communicating how your product or service is newer, better, faster and/or cheaper than the competition.
The next step in gift giving is deciding how to send the gift? Will it be a card, flowers, cookie bouquet or balloons? In marketing, this is called Media. It's deciding how to deliver the message such as direct mail, advertising or direct sales.
Of course, when you send a gift, you want to make sure you get the most bang for your buck, so you may add a hand-written sentiment telling the recipient why they deserve the gift or throw in an extra box of chocolates. In marketing this is called Maximization. It's finding ways to entice each customer to spend more money, more often. This can be done by using referrals and add-on sales to get the most from each customer.
So when you look at your marketing strategy and tactics, don't think you're bothering people with your message, product or service. Think of it more like you're giving them a gift. So make sure it's good! I prefer chocolates myself!
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